» Interactive Music Video

Interactive Music Video

Io Echo’s new interactive music video, “Ministry of Love,” is themed around Orwellian surveillance and control: Viewers control the band from a series of rooms as they play. As you watch, you’re able to drag, drop, and click elements of the video to create mesmerizing visualizations that evoke television screens and digital glitches. “Ministry of Love” is a beautiful project in the emerging genre of interactive music video, and it shows us how our art is becoming ever more immersive and participatory with the help of technology. The experience of the music becomes that much deeper when the visuals, heavily evocative of the digital world, are created by the viewer.

Bron: futureofstorytelling.org